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Why is CSR Relevant to my business?

most major corporations now incorporate CSR as a core part of their  strategy and In doing so are increasingly demanding their suppliers and/or partners do the same.

Today, CSR is one of the fastest growing issues across the business world, as companies increasingly recognise that real and sustained value can be generated through well managed strategic CSR programs.

Society has an increasing impact on business. Every organisation must now manage a range of 'stakeholder' groups, both internal and external, which have the power to influence the success or failure of the business's core objectives. The most common of these groups are highlighted in the diagram opposite.

The essence of a strong CSR program is to recognise the impact of these stakeholders on the success of your business's objectives, and manage these relationships in a way that delivers enhanced value for your company, whilst also doing what is right by these groups.

This approach can win you new customers, save costs, and significantly enhance your brand and reputation.

Key Stakeholders

Examples of the type of Impact these groups have on Business Include:

  • Your Business

    Select a stakeholder group to find out more...

  • Suppliers

    Big business is becoming increasingly concerned about the sourcing of its materials (supply chain products and services) and is frequently now selecting suppliers on the basis of their CSR credentials. In order to compete effectively your business needs to be able to respond to these demands

  • Investors

    A strong CSR strategy is increasingly seen as being demonstrative of a company's awareness of the wider opportunities and risks that it is subject to, and its ability to manage these to deliver better rewards for its investors.

  • Government/Environment

    Government has rolled out numerous pieces of legistlation in response to corporate governance and environmntal concerns which have significant implications for business. A strong CSR strategy will enable your business to better manage and minimise the impact of such legistlation

  • Customers

    Customers have choice.  Increasingly they are choosing to exercise this in favour of businesses that are acting (and are seen to be acting) responsibility and considerately in relation to the social environment in which they operate; in effect 'doing the right thing'.  Businesses which ignore this fact are inevitably going to become yesterday's businesses

  • Employees

    As a business it is essential to maintain a motivated workforce, to increase productivity, reduce absenteeism and minimise employee turnover. An effective CSR strategy can enable your business to achieve this

More than 85% of the FTSE 100 now publish CSR reports.

In the last year there has been a huge increase in media coverage on CSR and Sustainability related issues.

Industry leading businesses are focusing heavily on CSR and are generating significant value from these strategies.

There are huge opportunities for businesses of all sizes to profit from this approach.